Mike Amiri started his fashion career by hand‑crafting unique stagewear for legendary Los Angeles performers. Inspired by bold, iconic figures, he explored a DIY spirit through one‑of‑a‑kind, hand‑detailed pieces that drew on the countercultural influences of his youth.

In 2014, Mike founded Amiri in his hometown of L.A. Staying true to his West Coast roots and independent spirit, he built a global fashion house with a strong artistic vision—proudly rooted in Americana and defined by refined, world‑class craftsmanship.

Drawing from West Coast culture, Amiri has carved its own path in luxury fashion. A sense of authenticity and independence, so deeply American, has guided the brand’s journey from a buzzy Los Angeles menswear label to the international house it is today.

The opening of the Rodeo Drive flagship store in 2020 marked another step in the brand’s evolution, introducing a distinct retail identity that has since grown with the launch of additional Amiri stores across the U.S. and worldwide.

At its heart, Amiri champions quality, creativity, and innovation—values that shape its culture and forward‑looking vision.